Confident woman with beautiful natural hair

Plant-Based • Science-Backed • Curly & Coily Hair

Breakthrough.
Grow.
Retain.

Plant-based haircare formulated for coily & curly hair — by someone who's lived the journey.

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Sulfate-Free
Paraben-Free
No Animal Testing
⭐⭐⭐⭐⭐ "Miracle in a jar" — Iva | ⭐⭐⭐⭐⭐ "My hair finally grew from its plateau" — Maiya | ⭐⭐⭐⭐⭐ "I do believe I found my staple curl cream" — Ashika | ⭐⭐⭐⭐⭐ "My ends don't tangle anymore and I've been retaining length!" — Kundai | ⭐⭐⭐⭐⭐ "Amazing formulation" — Aish
⭐⭐⭐⭐⭐ "Miracle in a jar" — Iva | ⭐⭐⭐⭐⭐ "My hair finally grew from its plateau" — Maiya | ⭐⭐⭐⭐⭐ "I do believe I found my staple curl cream" — Ashika | ⭐⭐⭐⭐⭐ "My ends don't tangle anymore and I've been retaining length!" — Kundai | ⭐⭐⭐⭐⭐ "Amazing formulation" — Aish

Fan Favorites

#1 Product for Length Retention

Formulated & invented by DBF founder, Deanna East

Natural afro hairstyle showcasing healthy hair
Length Retention!
Out of Stock

Deanna's Sealant Butter

$17.99

Cheerful woman with natural curly hair
Deanna Uses This
Out of Stock

COILS Curl Cream: Mango Butter & Flaxseed Collection

$23.99

Woman playing with curly hair at home
Wavy & Looser Curls-Friendly!
Out of Stock

CURLS Curl Cream: Mango Butter & Flaxseed Collection

$21.99

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The Signature Collection

Mango Butter & Flaxseed Oil Collection

Seal Ends. Retain Length. In a Jar.

Plant-Based Power

Rich in nutrients that nourish your hair from root to tip

Deep Moisture Seal

Lock in hydration and prevent breakage at the ends

Length Retention

Keep all the length you've worked so hard to grow

Explore the Collection

The DBF Difference

Why DBF is Unique

Science-backed, plant-based haircare formulated specifically for coily and curly hair textures

Formulated for Coily & Curly Hair

Products best suited for optimal health and strength for coily and curly hair textures.

Growth-Promoting Ingredients

Rich in quality, plant-based, nutrient-dense ingredients and formulations.

Hair Health Focused

The signature Deanna Method promotes growth, length retention, and beauty.

Sulfate-Free Paraben-Free No Cyclic Silicones No Animal Testing Nutrient-Rich

The Signature Method

The Deanna Method

The simple 4 steps to hair growth that has changed lives.

1

Rosemary Tea Rinse

Cleanse and stimulate the scalp for optimal growth conditions

2

Condition

Deep conditioning to restore moisture and strengthen

3

Style

Lock in moisture with our signature curl creams

4

Seal

Protect with Deanna's Sealant Butter for length retention

Learn the Deanna Method
Beautiful natural hairstyle showcasing healthy curls

4 Steps

To extreme hair growth

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Join our community of natural hair enthusiasts

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